About Me
Hi, I'm Arlene! I'm a Baltimore-based designer, communicator, and maker. I specialize in human-centered brand identity, marketing, content strategy, and design. But research-driven problem solving is my secret talent.
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Nothing I do is surface-level, and I'm passionate about getting to the heart of people's problems so I can develop the best possible plan to achieve their goals.
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I'm also an endlessly curious person with a penchant for learning new creative skills, whether it's Procreate or fiber arts. In my years of tinkering, I've added a wide range (and eclectic mix) of skills to my toolbox. And I bring these skills to every project I work on, using them to come up with creative ways to address people's needs.
About My Logo
My logo is made up of the central core of an abstracted Venn diagram, with each contributing circle representing a different phase of my design process: Discovery, Experimentation, and Implementation. But these phases aren't linear. They overlap and often circle back on each other, just as they do in my logo design. The swirling and interwoven pattern used to create my logo is a reminder of the flowing and overlapping nature of design.
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Although the logo's contributing circles aren’t included in my main logomark, they’re what make its final design possible. This, I think, is an apt metaphor for the hidden work of good design. While the research, experimentation, and strategizing that goes into a design is often invisible, this unseen work is what makes that final product what it is.
